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Ben Barden


Ben has a Bachelor of Science in Marketing from Christian Brothers University.
Expert in thermal and mechanical engineering applications. He has been selling to original equipment manufacturers and distributors in Silicon Valley for over 30 years. National Director, Electronic Representatives Association.
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Jim Merdler


Jim holds a Bachelor of Science in Chemical Engineering from the University of Wisconsin and an MBA from Santa Clara University. He has a strong materials science background and experience specifying materials for electronics assembly.
Jim has been successfully selling to OEMs and distributors in Silicon Valley for over 25 years, with an emphasis on customers in the medical, aerospace, and electronics markets.
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Hugh Shyba


Hugh holds a bachelor’s degree in Marketing from San Jose State University.
He was given the Labell-Logan Award for his dedication to ERA, sales channels, and volunteer work at the electronics convention WESCON.
Hugh has been selling electronic components and materials in Silicon Valley for over 25 years.
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Steve Kiss


Steve has a bachelor’s degree in Information Systems and a minor in Computer Science from California State University, Chico.
Steve has over 20 years of experience in computer hardware and software management, web marketing, and consulting.
Steve covers Northern California, Silicon Valley, and Bay Area accounts.
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Rogerio Pereira


Roger is a sales and marketing executive specializing in automotive and industrial components.
Roger has extensive experience in business development, international sales, and strategic partnerships.
Roger covers Northern California, Sacramento, Reno and Bay Area accounts
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Nicole Conner


Nicole Conner
